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The e-document is the cutting edge platform that will give your customers something they can download, read, print and order products and services. It will also promote your online business to a wider audience.
Most Websites rely on a visitor's ability to navigate around and educate themselves about the products or services being offered. We believe that offering a (free) quick and simple download or e-mail attachment for the potential customer is an attractive alternative. You need to provide quality content on your site to keep the interest of your visitors. An e-document will bring visitors back again and again as well as motivate them to "spread the word" about the site.
This e-document can be in the form of concise text that covers an issue of interest associated with the business of your Website itself. It can be useful information such as your business' trade terms and expressions, it can be a catalog of your products, complete with pictures of the products and the ability to order them instantly. It can even be your whole Website! The viewer can have all the information contained within your site in one convenient double click file.
The e-book is usually placed on the first page of the Website. For an example of how this appears you can view this working demonstration of a free e-book offer online or at this alternative medicine site.
You will note that to receive the free e-book at these two example locations, you have to provide a valid email address. This provides the Website owner with useful data that can be used in two important ways:
Create a Mailing List.
Mailing lists are an excellent way to keep your clientele apprised of news and specials your business offers from time to time.
Periodic E-Document Updates.
When an update is available for your e-document, this is an optimum way to distribute the information to those who have downloaded the e-book. This keeps the information contained within the e-book fresh and relevant, as in seasonal catalogs or any e-document where the contents need to be updated.
E-Documents can be updated easily and these additions can either be e-mailed to customers, downloaded from your Website or transported via traditional mail on CD-Rom or diskette.
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